Archive for September, 2010

September 18, 2010 1 comment

I studied Mankato Free Press to see how much they’re online friendly. What I see is that most of its articles are shovelware. It has many articles that I believe same as the ones they had on its printed editions. I could find few videos that supplement details but they were just Associated Press videos that the Free Press simply linked. The only multi-media that the Free Press actually provided were pictures that come along with stories. I think the pictures wouldn’t have been available in its printed version because those articles had multiple pictures. Since Internet environment provides unlimited space to use, it was one thing the Free Press could utilize.

Another good thing was that they had a list of main articles(about current issues) below any of their story so that the readers could skim and see what’s going on, in every page. Because when readers read the actual ‘paper’ they have to see different pages just to see what the topics are, I think it’s ‘something’ even though every other newspaper does the same thing.

They also had places to comment on each story and RSS so that its users can easily share the news with other people. Other than that I don’t think they had their multimedia options utilized.

However, I thought it has a long way to go to make it a better Website for the readers, I think the newspaper should try putting more videos. Web readers do not expect their newspaper to provide them with high definition videos. In other words, they would be more satisfied by simply watching a short video taken by a flipcam because it might contain only some minor information but it would bring more credibility and vivid and lively impression.

Non-linearity is one of the best merits that Web environment has. People can see and read things in order that they prefer, such as looking for picture at first and read the story later or getting related information through carefully designed news pool. In spite of non-linearity of Web environment, the readers need some guidance or help to explore its news pool in effective way.

I was a bit disappointed by that sense because the Free Press didn’t have a place to list the related news together. When I read about the Mankato West High School’s football team news, I’m very much likely to look for the past ones. But they didn’t have any link in the page. I think they can simply insert a couple of key words like “West High School/ football” in its article and make them suggested to the readers.

Categories: General Posting

Change of Media and Journalist

September 16, 2010 1 comment

Technology keeps developing everyday and it tends to require people to use it rather than to give options to choose between sticking to the old one and getting the new one. So nowadays media people are forced to have both traditional skills and understanding of brand new technology and trend.

It’s pretty clear that the emergence and rise of social media changed the way people get the information they need. So both public relations people and journalists are trying to adapt themselves to the new environment. Vadim Lavrusek’s post picks 1.Business Savvy 2.Programing ability 3.Open-minded Experiment 4.Multimedia Storytelling 5.The Social Journalist and Community Builder 6.Blogger and Curator 7. Multi-skilled 8. Fundamental Journalism Skills for “8 Must-Have Traits of Tomorrow’s Journalist”

I believe the most important one among all these eight traits is the third one because that trait will help the journalist get other useful skill sets as a result. Journalists should be prudent, but they should be early-adapters as well. The wave of changes are apt to come faster. So the best way to stay competitive is to be comfortable with the changes itself. Humanbeing would never settle down in certain lifestyle so journalist should be digital nomad.

It was a bit surprising that journalists with programming ability would be prefered because I never thought programming and journalism can be combined.

Another aspect to add is that the need for journalist who are expertised in certain area would be more lucrative. With online journalism and new media enviroment including social media, nowaday it’s extremely easy to reach people. Anyone can be a journalist and the only difference would be how good the quality and credibility of the service. People want some insiders, experts. People will choose who have extraordinary sources, solid writing skill and expertised view.

Categories: General Posting


September 14, 2010 Leave a comment

Hi. I’m Yoonki and I plan to write about variety of topics and them with you through this blog. Here is a link to pratice. Thanks a lot.

Categories: General Posting

Hello world!

September 14, 2010 1 comment

Welcome to This is your first post. Edit or delete it and start blogging!

Categories: General Posting